Machine Society

Machine Society

The short and disastrous history of AI content

Why do media and marketing companies keep falling for the delusion that replacing creative people with AI results in something better?

Mike Elgan's avatar
Mike Elgan
Mar 15, 2026
∙ Paid

It’s hard to believe now, but BuzzFeed (which may soon file for bankruptcy) used to be praised for its vision.

Founded in New York City in 2006 by Jonah Peretti and John S. Johnson III, BuzzFeed grew fast with attention-grabbing content, including viral “listicles” and quizzes.

The publication was initially slammed for frivolous content, but it made mon…

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